Do you like your organic beverage cold or hot?
The East Africa Roselle is a company that produces juice and tea bags from Roselle hibiscus flower grown in Kirinyaga. The plant is well known for its fleshy calyces that are used to make beverages. The drink reportedly possesses anti-hypertensive, diuretic and mild laxative properties, and contains abundant amounts of natural antioxidants such as vitamin C and anthocyanins, which lowers blood pressure, reduces cholesterol levels and decreases the chances of developing heart disorders.
The company works with farmers in the region who grow the plant. They process and distribute to the retail market dealers. The company has created a new market for the people of Kirinyaga by promoting the growing of Roselle which has provided an alternative source of income for the locals